Travis Scott’s JackBoys Hit No. 1 Before New Bundling Rule Begins

Will Travis Scott be the last big beneficiary of the merchandise bundle deals that have become rampant on the Billboard charts?

Probably not. But Scott — a veteran rapper and onetime member of the Kardashian circle — did manage to reach No. 1 with his latest project just as Billboard has tightened its rules over how artists can gain a chart advantage from selling items like T-shirts and, in Scott’s case, $20 mirror dice.

“JackBoys,” a compilation album featuring Scott and artists signed to his label, including Sheck Wes, Don Toliver and Luxury Tax, opened with the equivalent of 154,000 sales in the United States, according to Nielsen. That number includes a healthy 97 million streams.

But Scott owes his chart-topping position to the 79,000 copies of “JackBoys” that his fans were credited with buying. The vast majority were delivered as part of sales bundles by Scott, one of music’s most aggressive and successful merchandise strategists. His website listed dozens of items that came with a digital copy of “JackBoys,” like hoodies and duffel bags. (One item that apparently did not contribute to its chart position was Scott’s edition of Reese’s Puffs breakfast cereal.)